Digital Marketing During Coronavirus

While COVID-19 has created unforeseeable hurdles for brands to overcome, many have found creative ways to use this time to give back and use their resources…


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Digital Accessibility Made Accessible

Domino’s, Pornhub, Amazon, Nordstrom, and Warby Parker. These are a few of our favorite brands… that have been sued for noncompliance with web accessibility…


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The W’s and H’s of CCPA

January 1st brought about a large change in the world of business. CCPA is affecting millions of companies that may already be in violation of compliance…


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The State of Media

Sometimes it feels like the media landscape is ever-changing. But then we’re reminded that the Yellow Pages still exists. In an attempt grapple why, and best…


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‘Understanding’ Innovation at Adobe MAX 2018

MAX wrapped up last week in Las Vegas and since I've been back in the office, I've been thinking a lot of innovation. Yes, Adobe apps are some of the most…


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3 Brands Who Mastered the Art of Storytelling

Everyone has that one friend that can tell a great story. The kind that makes you gather around to hear. And it’s stories that build connections that can span…


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Four Ways Brands Create Faithful Followings

How is it that some brands create such faithful followings? How did La Croix fizzle its way to the top ranked sparkling water brand? And how is it that Trader…


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The Power of Social Media

The most successful brands have been able to use their social platforms to gain loyal followers, communicate with their customers and be a part of their daily…


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Cocktails & Conversations w/ Nikki Raffenetti

On November 14, 2017 Nikki Raffanetti was the featured speaker at the series launch of 28 Carrots’ “Cocktails & Conversations.” Which is also the working copy…


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Carbon and the 40 under 40

One of Carbon's founding partners Jason Rivera was recently honored at the Newburyport Chamber of Commerce 40 Under 40 Awards Night.


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Why We Love Analytics

True brand loyalty is more than a points system; it’s the ability to engage your audience, create emotional connections and exceed their expectations that will…


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