Carbon Hires a CPO

Carbon announces Steve McCall as CPO (Chief Pizza Officer). In addition to sourcing and securing the best pizza for Carbon and our clients, Steve will also lead all client relationships as a Partner.

He brings more than 20 years of experience directing brand marketing across digital, experiential, and shopper marketing to the team, and previously, Steve was the General Manager of a large full-service digital marketing agency headquartered in Boston.

A perfect fit.

Steve joins Carbon’s executive team, which includes fellow Partners, Jason Rivera and Nikki Raffenetti. Carbon fuses culture, data & technology to build bonds between people and brands.


Cocktails & Conversations w/ Nikki Raffenetti

A match made in heaven.

On November 14, 2017 Nikki Raffanetti was the featured speaker at the series launch of 28 Carrots’ “Cocktails & Conversations.” Which is coincidentally the working copy for Nikki’s tombstone.

Nikki invited the 28 Carrots team to the Carbon office on Inn St. in Newburyport to help plan the event along with other speakers. During the event, Nikki highlighted her 20 years of marketing experience as well as her expertise in business strategy, operations management, and her entrepreneurial success with Carbon, which opened in 2016.

Nikki shared her story and lead a lively group discussion that focused on lessons learned through business leadership. Nikki also serves as a board member for 28 Carrots, which provides female entrepreneurs with opportunities to connect and engage with other like-minded women.


Carbon and the 40 under 40

The big four-oh.

One of Carbon’s founding partners, Jason Rivera, was recently honored at the Newburyport Chamber of Commerce 40 Under 40 Awards Night. He was named one of the winners who have demonstrated outstanding professional and volunteer accomplishments. The success of Carbon, his community involvement and his continued support of alma mater, the Governor’s Academy, contributed to his selection.

At 6’6″ and 280 pounds, Jason accounted for 3 of the 40 winners.