:root{--ink:#17171a;--paper:#f6f5f3;--white:#fff;--pink:#e86e7e;--blue:#8dc4d9;--purple:#79478b;--muted:#59585b;--line:#d8d6d1;--max:1220px}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Inter,"Helvetica Neue",Arial,sans-serif;-webkit-font-smoothing:antialiased;line-height:1.65}img{display:block;max-width:100%;height:auto}a{color:inherit;text-underline-offset:4px}a:hover{color:var(--purple)}button{font:inherit}a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--purple);outline-offset:5px}h1,h2,h3,p{margin-top:0}h1,h2,h3{text-wrap:balance}p{margin-bottom:22px}h1,h2{font-weight:700;letter-spacing:-.02em;line-height:1.08}h2{font-size:clamp(34px,4.7vw,62px);margin-bottom:26px}h3{font-size:24px;line-height:1.23;letter-spacing:-.015em;margin-bottom:15px}ul{padding-left:22px}li{margin-bottom:10px}.wrap{width:min(var(--max),calc(100% - 64px));margin-inline:auto}.skip-link{position:fixed;top:-100px;left:20px;background:#fff;color:#000;padding:12px 20px;z-index:100}.skip-link:focus{top:12px}
.site-header{height:84px;background:var(--ink);color:#fff;position:sticky;top:0;z-index:30;border-bottom:1px solid #ffffff20}.header-inner{height:100%;display:flex;align-items:center;justify-content:space-between;gap:30px}.brand{flex-shrink:0}.brand img{width:154px;height:auto}.desktop-nav{display:flex;gap:28px;align-items:center}.desktop-nav a,.mobile-menu summary{font-size:11px;font-weight:800;letter-spacing:.1em;text-transform:uppercase;text-decoration:none}.desktop-nav a:hover,.site-header a:hover{color:var(--pink)}.nav-cta{padding:12px 16px;border:1px solid #777}.mobile-menu{display:none}.site-header :focus-visible{outline-color:var(--pink)}
.hero{background:var(--ink);color:#fff;padding:30px 0 76px;position:relative;overflow:hidden}.breadcrumbs{display:flex;gap:9px;flex-wrap:wrap;font-size:12px;color:#bbb;margin-bottom:45px}.breadcrumbs a{color:#bbb;text-decoration:none}.hero-grid{display:grid;grid-template-columns:1.25fr 1fr;gap:64px;align-items:center}.eyebrow,.kicker{font-size:11px;font-weight:800;letter-spacing:.16em;text-transform:uppercase;line-height:1.5;margin-bottom:23px}.eyebrow{display:flex;align-items:center;gap:11px;color:#ccc}.mark{display:inline-block;width:12px;height:12px;background:var(--pink);border-radius:50%;box-shadow:8px 0 0 var(--blue);margin-right:9px;flex-shrink:0}.hero h1{font-size:clamp(46px,5.5vw,78px);margin-bottom:25px}.hero h1 span{display:block;color:var(--pink)}.hero .subhead{font-size:22px;line-height:1.4;color:#fff;font-weight:600;margin-bottom:18px}.hero .intro{font-size:17px;line-height:1.65;color:#c9c8cb;max-width:615px}.actions{display:flex;align-items:center;gap:24px;flex-wrap:wrap;margin-top:30px}.button{display:inline-flex;align-items:center;justify-content:space-between;gap:24px;background:var(--pink);color:#111;text-decoration:none;border:0;padding:18px 23px;font-size:11px;font-weight:800;line-height:1.4;letter-spacing:.07em;text-transform:uppercase;cursor:pointer}.button:hover{background:var(--blue);color:var(--ink)}.button-ink{background:var(--ink);color:#fff}.button span{font-size:20px;line-height:1}.secondary-link{font-size:13px;color:#fff}.hero-media{position:relative;margin:0;align-self:center}.hero-media:before{content:"";position:absolute;top:-20px;right:-20px;width:32%;height:35%;background:var(--blue)}.hero-media img{width:100%;aspect-ratio:1/1;object-fit:cover;position:relative}.hero-media figcaption{position:relative;background:#1d1d20;padding:19px 22px;display:flex;justify-content:space-between;align-items:center;gap:15px;font-size:10px;font-weight:800;text-transform:uppercase;letter-spacing:.11em}.hero-media figcaption a{text-decoration:none}.hero-media figcaption a:hover{color:var(--pink)}.byline{font-size:12px;color:#a9a8ac;margin-top:24px;margin-bottom:0}.byline a{color:#ccc}
.jump-nav{background:#fff;border-bottom:1px solid var(--line)}.jump-nav .wrap{display:flex;gap:34px;align-items:center;min-height:65px;flex-wrap:wrap;padding-block:15px}.jump-nav a{font-size:12px;text-decoration:none;font-weight:700}.jump-nav .jump-label{font-size:10px;text-transform:uppercase;color:var(--muted);letter-spacing:.13em;margin-right:auto}.answer{padding:49px 0;background:var(--paper);border-bottom:1px solid var(--line)}.answer .wrap{display:grid;grid-template-columns:.45fr 1.55fr;gap:55px;align-items:start}.answer h2{font-size:20px;letter-spacing:0;line-height:1.35;margin:4px 0 0}.answer p{font-size:19px;line-height:1.6;max-width:880px;margin:0}.section{padding:100px 0;background:#fff}.soft{background:var(--paper)}.dark{background:var(--ink);color:#fff}.dark p,.dark li{color:#ccc}.dark .kicker{color:var(--blue)}.dark a{color:var(--pink)}.split{display:grid;grid-template-columns:1fr 1fr;gap:84px}.prose{font-size:17px;line-height:1.75;color:#454448}.prose p:last-child{margin-bottom:0}.prose a,.service-note a{color:var(--purple)}.prose strong{color:var(--ink)}.kicker{color:var(--muted)}.lede{font-size:19px;color:var(--muted);max-width:740px}.section-head{margin-bottom:42px}.role-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));border-top:1px solid var(--line);margin-top:50px}.role-grid article{padding:33px 30px 0 0}.role-grid article+article{padding-left:30px;border-left:1px solid var(--line)}.role-grid p{color:#55545a;font-size:16px}.role-grid p:last-child{margin-bottom:0}.small-index{display:block;font-size:10px;text-transform:uppercase;letter-spacing:.1em;font-weight:700;color:var(--purple);margin-bottom:25px}.service-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:35px 45px;margin-top:45px}.service-grid article{border-top:2px solid var(--purple);padding-top:25px}.service-grid article:nth-child(3n+2){border-top-color:var(--pink)}.service-grid article:nth-child(3n){border-top-color:var(--blue)}.service-grid h3{font-size:23px}.service-grid h3 a{text-decoration:none}.service-grid h3 a:after{content:" ↗";font-size:18px;color:var(--purple)}.service-grid p{font-size:16px;color:#535257;margin-bottom:0}.service-note{border-top:1px solid var(--line);padding-top:28px;margin-top:36px;margin-bottom:0;font-size:16px}
.case-feature{display:grid;grid-template-columns:1fr 1fr;gap:65px;align-items:center;margin-top:48px}.case-feature.wrap{margin-top:0}.case-feature>img{width:100%;object-fit:cover}.case-feature h2{font-size:clamp(32px,4vw,54px)}.case-feature h3{font-size:32px}.case-feature p{color:#535257;font-size:17px}.text-link{color:var(--purple);font-weight:700;font-size:14px}.related-proof{margin-top:48px;border-top:1px solid var(--line);padding-top:30px;max-width:850px}.related-proof h3{font-size:24px}.related-proof p{font-size:17px;color:#535257}.metric{margin:30px 0 22px;padding-block:25px;border-block:1px solid var(--line)}.metric strong{display:block;color:var(--purple);font-size:clamp(48px,6vw,76px);line-height:1.1;letter-spacing:-.025em}.metric span{display:block;font-size:14px;max-width:360px;margin-top:12px}.fine,.case-feature .fine{font-size:13px;line-height:1.6;color:#626169}.steps{margin-top:42px}.steps article{display:grid;grid-template-columns:90px 1fr;gap:26px;border-top:1px solid var(--line);padding:30px 0}.steps article:last-child{border-bottom:1px solid var(--line)}.steps article>span{font-size:35px;color:var(--purple);line-height:1.1;font-weight:600}.steps p{max-width:865px;margin-bottom:15px;color:#535257;font-size:17px}.steps p:last-child{margin-bottom:0}.steps a{color:var(--purple)}
.table-wrap{overflow:auto;max-width:100%;margin:36px 0 26px}table{border-collapse:collapse;width:100%;text-align:left;font-size:16px}caption{text-align:left;font-size:12px;color:var(--muted);padding-bottom:16px}th,td{padding:20px 22px;border-bottom:1px solid var(--line);vertical-align:top}thead th{background:var(--ink);color:#fff;font-size:12px;letter-spacing:.03em}tbody th{width:24%;font-weight:700}tbody tr:nth-child(even){background:var(--paper)}td{color:#535257}.faq-layout{display:block}.faq-layout h2{font-size:16px;line-height:1.5;letter-spacing:0;font-weight:800;margin-bottom:12px}.faq-layout .lede{font-size:16px;line-height:1.5;max-width:800px;margin-bottom:32px}.faq-layout .kicker{font-size:10px;margin-bottom:14px}.faq-list{border-top:1px solid var(--line)}.faq-list details{border-bottom:1px solid var(--line)}.faq-list summary{position:relative;list-style:none;cursor:pointer;padding:24px 42px 24px 0;font-size:16px;font-weight:800;line-height:1.5}.faq-list summary::-webkit-details-marker{display:none}.faq-list summary:after{content:"+";position:absolute;right:6px;top:20px;font-size:27px;font-weight:400;color:var(--purple)}.faq-list details[open] summary:after{content:"−"}.faq-list details p{max-width:900px;margin:0;padding:0 30px 25px 0;font-size:16px;color:#535257;line-height:1.55}.related-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:35px}.related-card{display:block;text-decoration:none;border-top:1px solid #aaa;padding-top:24px}.related-card span{font-size:10px;letter-spacing:.14em;text-transform:uppercase;color:var(--muted)}.related-card h3{font-size:25px;line-height:1.25;margin:15px 0}.related-card p{font-size:14px;color:var(--muted)}.related-card b{color:var(--purple);font-size:25px;font-weight:400}.cta{background:var(--pink);padding:84px 0}.cta .wrap{display:flex;gap:50px;align-items:center;justify-content:space-between}.cta h2{max-width:760px;margin-bottom:20px}.cta p{font-size:18px;max-width:640px;margin:0}.cta .button{flex-shrink:0;max-width:280px}.site-footer{background:var(--ink);color:#bbb;padding:65px 0 25px}.footer-top{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:60px;margin-bottom:48px}.footer-top img{width:150px;margin-bottom:25px}.footer-top p{font-size:13px;color:#aaa;line-height:1.8}.footer-top h2{font-size:11px;text-transform:uppercase;letter-spacing:.12em;color:#fff;margin:0 0 20px}.footer-links{display:grid;gap:9px}.footer-links a{font-size:13px;text-decoration:none;color:#bbb}.footer-links a:hover{color:var(--pink)}.footer-bottom{display:flex;justify-content:space-between;gap:20px;border-top:1px solid #ffffff20;padding-top:25px;font-size:11px}.print-button{margin-top:10px}
.pricing-models{grid-template-columns:repeat(2,minmax(0,1fr))}.price-line{margin:25px 0}.price-line>span{display:block;color:var(--muted);font-size:12px;margin-bottom:8px}.price-line strong{display:block;font-size:clamp(32px,4.2vw,48px);letter-spacing:-.025em;line-height:1.1;color:var(--purple)}.price-line small{font-size:16px;font-weight:400;letter-spacing:0}.pricing-models .fine{min-height:60px}
@media(min-width:1600px){.hero h1{font-size:82px}}
@media(max-width:1000px){.hero-grid{gap:40px;grid-template-columns:1.15fr .85fr}.hero h1{font-size:55px}.desktop-nav{gap:18px}.split,.faq-layout{gap:45px}.case-feature{gap:40px}.service-grid{grid-template-columns:repeat(2,1fr)}.cta .wrap{align-items:flex-start;flex-direction:column;gap:28px}.footer-top{gap:30px}.role-grid article{padding-right:20px}.role-grid article+article{padding-left:20px}}
@media(max-width:760px){html{scroll-padding-top:86px}.wrap{width:calc(100% - 40px)}.site-header{height:70px}.brand img{width:128px}.desktop-nav{display:none}.mobile-menu{display:block}.mobile-menu summary{cursor:pointer;padding:10px 0;list-style:none}.mobile-menu summary::-webkit-details-marker{display:none}.mobile-menu summary:after{content:" +";font-size:18px;color:var(--pink)}.mobile-menu[open] summary:after{content:" −"}.mobile-links{position:absolute;top:70px;left:0;right:0;background:#151518;padding:25px 20px;display:grid;gap:16px;border-bottom:1px solid #555}.mobile-links a{font-size:16px;text-decoration:none}.hero{padding:23px 0 48px}.breadcrumbs{font-size:11px;margin-bottom:34px}.hero-grid{grid-template-columns:1fr;gap:45px}.hero h1{font-size:clamp(40px,9.6vw,64px);line-height:1.1;letter-spacing:-.02em}.hero .subhead{font-size:20px}.hero .intro{font-size:16px}.hero-media{max-width:460px;width:calc(100% - 12px)}.hero-media:before{top:-12px;right:-12px}.hero-media img{max-height:440px;aspect-ratio:1/1}.hero-media figcaption{font-size:9px;padding:15px}.eyebrow{font-size:10px}.jump-nav .wrap{gap:12px 22px;min-height:0;padding-block:20px}.jump-nav .jump-label{width:100%;margin:0}.jump-nav a{font-size:11px}.answer{padding:35px 0}.answer .wrap{grid-template-columns:1fr;gap:15px}.answer h2{font-size:17px}.answer p{font-size:17px}.section{padding:65px 0}.split,.faq-layout,.case-feature{grid-template-columns:1fr;gap:28px}.prose{font-size:16px}h2{font-size:clamp(34px,8.7vw,48px)}h3{font-size:23px}.lede{font-size:17px}.role-grid{grid-template-columns:1fr;margin-top:35px}.role-grid article,.role-grid article+article{padding:28px 0;border-left:0}.role-grid article+article{border-top:1px solid var(--line)}.small-index{margin-bottom:16px}.service-grid{grid-template-columns:1fr;gap:28px;margin-top:30px}.case-feature{margin-top:30px}.case-feature>img{max-width:500px}.case-feature h3{font-size:28px}.case-feature p{font-size:16px}.steps article{grid-template-columns:45px 1fr;gap:17px;padding-block:25px}.steps article>span{font-size:27px}.steps h3{font-size:23px}.steps p{font-size:16px}.table-wrap{margin-top:28px}table{font-size:14px;min-width:510px}th,td{padding:17px 14px}.faq-layout{gap:22px}.related-grid{grid-template-columns:1fr;gap:20px}.related-card h3{font-size:25px;margin:10px 0}.related-card p{margin-bottom:8px}.cta{padding:60px 0}.cta p{font-size:17px}.footer-top{grid-template-columns:1fr 1fr;gap:30px}.footer-brand{grid-column:1/-1}.footer-bottom{flex-direction:column;gap:8px}.section-head{margin-bottom:25px}}
.page-selection .hero-media img,.page-pricing .hero-media img{aspect-ratio:16/9}
.dark .prose a{color:var(--pink)}.dark .prose a:hover{color:var(--blue)}.section#faq{padding:78px 0}.table-wrap:focus-visible{outline:3px solid var(--purple);outline-offset:5px}@media(max-width:760px){.section#faq{padding:60px 0}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
@media print{.site-header,.hero-media,.jump-nav,.actions,.related-section,.cta,.site-footer,.print-button,.skip-link{display:none!important}body,.hero,.section,.answer{background:#fff!important;color:#000!important}.hero{padding:20px 0}.hero h1{font-size:36px}.hero h1 span,.hero .intro,.hero .subhead,.prose,.dark p{color:#000}.hero-grid,.split,.faq-layout,.answer .wrap{display:block}.wrap{width:100%}.section{padding:22px 0}h2{font-size:26px}h3{font-size:20px}.table-wrap{overflow:visible}table{min-width:0;font-size:11px}th,td{padding:10px}.faq-list details{break-inside:avoid}a{color:#000!important}img{max-height:250px;object-fit:contain}.case-feature{gap:20px}.breadcrumbs{color:#555}.byline{color:#555}}

/* September refresh: the same Carbon palette, with work-led stories and useful interactions. */
body{font-family:ui-sans-serif,system-ui,-apple-system,BlinkMacSystemFont,"Segoe UI",sans-serif}
[hidden]{display:none!important}
h1,h2,h3{overflow-wrap:break-word}
.hero{background:radial-gradient(ellipse at 100% 0,#48314f 0,transparent 55%),var(--ink);padding-bottom:88px}
.hero-grid{grid-template-columns:1.15fr 1fr;gap:70px}
.hero h1{font-size:clamp(48px,5.3vw,74px);font-weight:800;line-height:1.09;letter-spacing:-.02em}
.hero h1 .hero-topic{font-size:11px;line-height:1.6;letter-spacing:.13em;text-transform:uppercase;color:#dbb9e5;font-weight:700;margin-bottom:28px}
.hero h1 .hero-highlight{color:var(--pink);margin-top:4px}
.hero .subhead{font-size:20px;font-weight:500;line-height:1.5}
.hero .intro{font-size:17px;line-height:1.7}
.hero-media:before{display:none}
.photo-art{padding:20px 0 0}
.photo-frame{position:relative}
.photo-frame:before{content:"";position:absolute;inset:-18px 18px 18px -18px;border:1px solid #c58fd299}
.photo-frame img{position:relative;width:100%}
.hero-media figcaption{background:var(--pink);color:var(--ink);padding:18px 20px}
.hero-media figcaption a:hover{color:#482553}
.hero-note{font-size:13px;color:#d8bddf;margin:24px 0 0;text-align:right}
.page-technology .photo-frame img{aspect-ratio:1200/630;object-fit:contain}
.page-selection .photo-frame img{aspect-ratio:4/3}
.page-technology .hero-grid{grid-template-columns:1.05fr 1fr}
.button{border-radius:30px;padding:17px 25px;font-size:11px;transition:background .2s,transform .2s}
.button:hover{transform:translateY(-2px)}
.nav-cta{border-radius:25px}
.reading-progress{position:absolute;bottom:0;left:0;height:3px;background:var(--pink);width:100%;transform:scaleX(0);transform-origin:left;pointer-events:none}
.client-strip{background:#fff;padding:28px 0;border-bottom:1px solid var(--line)}
.client-strip .wrap{display:flex;align-items:center;justify-content:space-between;gap:40px}
.client-strip p{font-size:12px;line-height:1.5;margin:0;color:var(--muted)}
.client-strip a{display:flex;align-items:center;justify-content:center}
.client-strip img{width:auto;max-width:170px;height:42px;object-fit:contain;transition:transform .2s}
.client-strip a:hover img{transform:translateY(-3px)}
.jump-nav .wrap{min-height:62px}
.answer{padding:42px 0}
.answer .wrap{grid-template-columns:.45fr 1.55fr}
.answer h2{color:var(--purple);font-size:13px;text-transform:uppercase;letter-spacing:.1em}
.answer p{font-size:18px;line-height:1.65}
.section{padding:92px 0}
.section h2,.crew-band h2,.research-band h2{font-weight:800}
.split{gap:64px}
.buyer-cards{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:20px;margin-top:48px}
.buyer-cards article{padding:32px;background:#e5dce9;position:relative}
.buyer-cards article:nth-child(2){background:#f4d8dd}
.buyer-cards article:nth-child(3){background:#d8eaf1}
.buyer-cards h3{font-size:27px;line-height:1.22;margin-bottom:20px}
.buyer-cards p{font-size:16px;line-height:1.65;margin:0;color:#454448}
.buyer-symbol{display:block;font-size:52px;font-weight:300;line-height:1;margin:32px 0;color:var(--purple)}
.buyer-cards .buyer-title{display:block;font-size:18px;line-height:1.4;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--purple);margin:0}
.service-grid{gap:0;border-bottom:1px solid var(--line);margin-top:45px}
.service-grid article{padding:30px 28px 34px;border-top:1px solid var(--line)!important;transition:background .25s}
.service-grid article:nth-child(3n+1){padding-left:0}
.service-grid article:hover{background:#eee9f0}
.service-number{display:block;font-weight:300;font-size:42px;line-height:1.1;letter-spacing:-.02em;color:var(--purple);margin-bottom:24px}
.service-grid h3{font-size:22px}
.service-grid h3 a:after{white-space:nowrap}
.landing-page .service-grid h3 a:after{content:none}
.work-story{display:grid;grid-template-columns:1.05fr 1fr;gap:60px;align-items:center;margin-top:45px}
.work-story-art{min-width:0;position:relative}
.work-story-art>img{width:100%;height:auto;object-fit:contain}
.ufp-art{background:#dfedf3;padding:40px 30px 0}
.ufp-art>img{box-shadow:0 15px 30px #19334422}
.art-label{display:block;padding:24px 0;font-size:11px;font-weight:700;letter-spacing:.08em;color:#31546a;text-transform:uppercase}
.work-story-copy h3{font-size:32px;line-height:1.2}
.work-story-copy p{font-size:17px;line-height:1.7;color:#535257}
.work-story-copy .kicker{font-size:11px;color:var(--purple)}
.image-story{display:grid;grid-template-columns:1fr 1fr;background:var(--ink);color:#fff;margin-top:56px;text-decoration:none;overflow:hidden}
.image-story>img{width:100%;height:100%;object-fit:cover;transition:transform .5s}
.image-story>div{padding:45px;position:relative;background:var(--ink);align-self:center}
.image-story h3{font-size:clamp(28px,3.2vw,42px);line-height:1.16;margin-top:18px}
.image-story p{color:#d4d1d7;font-size:16px}
.image-story .kicker{color:var(--blue)}
.image-story .text-link{color:var(--pink)}
.image-story:hover{color:#fff}
.image-story:hover>img{transform:scale(1.025)}
.crew-band{display:grid;grid-template-columns:1fr 1fr;background:#e3dbe8}
.crew-image{min-height:420px}
.crew-image img{width:100%;height:100%;object-fit:cover}
.crew-copy{padding:65px clamp(28px,5vw,84px);align-self:center}
.crew-copy h2{font-size:clamp(35px,4vw,56px)}
.crew-copy p{max-width:580px;font-size:17px;color:#49424d}
.crew-copy .kicker{font-size:11px;color:var(--purple)}
.related-card{border:0;padding-top:0}
.related-image{overflow:hidden;aspect-ratio:16/10;margin-bottom:23px;background:#eee}
.related-image img{width:100%;height:100%;object-fit:cover;transition:transform .35s}
.related-card:hover .related-image img{transform:scale(1.045)}
.related-card h3{font-size:24px}
.related-section{background:#fff}
.related-section h2{font-size:clamp(32px,4vw,52px)}
.cta{position:relative;overflow:hidden;background:var(--pink)}
.cta:before{content:"+";position:absolute;right:-15px;bottom:-150px;font-size:550px;line-height:1;font-weight:200;color:#ffffff22;pointer-events:none}
.landing-page .cta:before{content:none}
.landing-page .cta .wrap{justify-content:flex-start;column-gap:48px}
.landing-page .cta .wrap>div{max-width:580px}
.cta .wrap{position:relative}
.cta h2{font-weight:800;font-size:clamp(36px,4.5vw,62px)}
.account-art{min-height:490px;display:flex;align-items:center;justify-content:center;isolation:isolate}
.account-orbits{position:absolute;inset:20px 0 40px}
.account-orbits i{border:1px solid #ca9dda66;border-radius:50%;position:absolute;inset:5% 10%}
.account-orbits i:nth-child(2){inset:17% 20%}
.account-orbits i:nth-child(3){inset:29% 30%}
.account-core{width:220px;height:220px;background:var(--pink);color:var(--ink);border-radius:50%;display:flex;flex-direction:column;justify-content:center;align-items:center;box-shadow:0 0 80px #e86e7e22;z-index:1}
.account-core small{font-size:13px;margin-bottom:7px}
.account-core strong{font-size:37px;line-height:1.1;text-align:center;letter-spacing:-.02em}
.account-person{position:absolute;font-size:13px;font-weight:700;padding:16px 20px;background:#d8eaf1;color:#293f4a;z-index:2;box-shadow:0 10px 30px #0002}
.person-one{top:45px;left:0;transform:rotate(-5deg)}
.person-two{top:170px;right:-10px;transform:rotate(5deg);background:#e6d7ed;color:#543260}
.person-three{bottom:75px;left:0;transform:rotate(-3deg)}
.account-art figcaption{position:absolute;bottom:0;width:100%;background:transparent;color:#d9c4e0;font-size:11px;padding:10px 0;text-align:center;display:block}
.plum{background:#4d2e58;color:#fff}
.plum .kicker,.plum .lede{color:#dfcbe5}
.journey{display:grid;grid-template-columns:1fr 1.2fr;gap:80px;align-items:center;margin-top:40px}
.journey-visual{position:relative;aspect-ratio:1/1;max-width:440px;display:grid;place-items:center}
.journey-orbit{border:1px solid #d9b6e077;position:absolute;inset:10%;border-radius:50%}
.journey-center{text-align:center}
.journey-center small{display:block;color:#dfcbe5;font-size:15px;margin-bottom:12px}
.journey-center strong{display:block;color:#fff;font-size:clamp(30px,4vw,49px);letter-spacing:-.02em;line-height:1.1}
.journey-node{position:absolute;background:#694775;border:1px solid #b990c7;border-radius:30px;padding:11px 18px;font-size:13px;line-height:1.4;transition:background .2s,color .2s}
.node-1{top:3%;left:50%;transform:translateX(-50%)}
.node-2{right:-3%;top:50%;transform:translateY(-50%)}
.node-3{bottom:3%;left:50%;transform:translateX(-50%)}
.node-4{left:-3%;top:50%;transform:translateY(-50%)}
.journey-node.is-active{background:var(--pink);color:var(--ink);border-color:var(--pink)}
.journey-stops{border-top:1px solid #bc93ca77}
.journey-stops details{border-bottom:1px solid #bc93ca77}
.journey-stops summary{display:flex;gap:18px;position:relative;font-size:21px;font-weight:700;line-height:1.35;padding:24px 30px 24px 0;list-style:none;cursor:pointer}
.journey-stops summary::-webkit-details-marker{display:none}
.journey-stops summary:after{content:"+";position:absolute;right:0;font-weight:400}
.journey-stops [open] summary:after{content:"−"}
.journey-stops summary>span{color:var(--pink);font-size:14px;padding-top:4px;flex-shrink:0}
.journey-stops details>div{padding:0 15px 28px 38px}
.journey-stops p{font-size:16px;color:#e9dced;margin-bottom:16px}
.journey-stops a{font-size:13px;font-weight:700;color:#fff}
.plum :focus-visible{outline-color:var(--pink)}
.stat-band{display:grid;grid-template-columns:1fr 1fr 1fr;gap:40px;padding:38px 40px;background:#e3dbe8;margin-top:45px;align-items:center}
.stat-band strong{display:block;font-size:clamp(38px,4.5vw,65px);font-weight:700;letter-spacing:-.02em;line-height:1.12;color:#643774}
.stat-band span{display:block;font-size:13px;color:#4d4152;margin-top:12px}
.stat-band p{font-size:12px;line-height:1.65;margin:0;color:#574b5b}
.campaign-gallery{display:grid;grid-template-columns:1.273fr 1fr;gap:20px;margin:40px 0;align-items:start}
.campaign-gallery img{width:100%;height:auto;object-fit:contain}
.proof-story p{font-size:17px;color:#535257}
.proof-story h3{font-size:27px}
.question-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px;margin-top:40px}
.question-grid article{background:#fff;padding:36px;position:relative;border-top:3px solid var(--pink)}
.question-grid article:nth-child(2),.question-grid article:nth-child(3){border-top-color:var(--purple)}
.question-grid h3{font-size:32px;line-height:1.2;max-width:85%}
.question-grid p{max-width:450px;font-size:16px;color:#535257}
.question-grid a{font-size:14px;color:var(--purple);font-weight:700}
.question-mark{font-size:80px;color:#e3dbe8;line-height:1;position:absolute;right:25px;top:25px;font-weight:300}
.agency-checklist{border-top:3px solid var(--purple)}
.check-progress{font-size:13px;font-weight:700;color:var(--purple);padding:20px 0;margin:0}
.check-row{display:flex;gap:17px;padding:23px 0;border-top:1px solid var(--line);cursor:pointer}
.check-row input{width:22px;height:22px;flex:0 0 22px;margin:3px 0 0;accent-color:var(--purple)}
.check-row strong{display:block;font-size:17px;line-height:1.5}
.check-row>span>span{display:block;font-size:14px;line-height:1.65;color:#625b66;margin-top:8px}
.check-row:has(input:checked){background:#f2edf5}
.check-row:has(input:checked) strong{color:var(--purple)}
.reset-checklist{background:transparent;border:0;border-bottom:1px solid currentColor;padding:0;margin-top:20px;cursor:pointer}
input:focus-visible{outline:3px solid var(--purple);outline-offset:4px}
.research-band{background:#4d2e58;color:#fff;padding:78px 0}
.research-band .wrap{display:grid;grid-template-columns:.8fr 1.2fr;gap:90px;align-items:center}
.research-number strong{display:block;font-size:clamp(100px,13vw,185px);font-weight:700;line-height:1.08;letter-spacing:-.03em;color:var(--pink)}
.research-number strong span{font-size:.45em}
.research-number p{font-size:17px;line-height:1.6;margin:15px 0}
.research-band .kicker,.research-band .fine{color:#decce4}
.research-band h2{font-size:clamp(32px,4vw,52px)}
.research-band p{color:#eee4f2}
.research-band .text-link{color:#fff}
.hero-rate{background:#e2d4e8;color:var(--ink);padding:32px;position:relative}
.rate-top{display:flex;gap:35px;justify-content:space-between;align-items:start}
.rate-top .kicker{max-width:230px;color:#5b3b67;font-size:10px;line-height:1.7}
.rate-mark{font-size:76px;line-height:.7;font-weight:200;color:var(--purple)}
.rate-retainer{padding:20px 0 35px}
.rate-retainer>span,.rate-project>span{display:block;font-size:13px;color:#59475f;margin-bottom:12px}
.rate-retainer strong{font-size:clamp(45px,5.5vw,76px);line-height:1.15;letter-spacing:-.03em;display:block}
.rate-retainer small{font-size:17px;letter-spacing:0;font-weight:400}
.rate-project{border-top:1px solid #aa8eb3;padding-top:30px}
.rate-project strong{font-size:33px;line-height:1.2}
.rate-project p{font-size:14px;color:#59475f;margin:13px 0 30px}
.hero-rate>a{display:flex;align-items:center;justify-content:space-between;font-size:13px;font-weight:700;text-decoration:none;padding-top:20px;border-top:1px solid #aa8eb3;color:#543160}
.engagement-picker{display:grid;grid-template-columns:.8fr 1.2fr;gap:40px;margin-top:40px}
.engagement-picker fieldset{border:0;padding:0;margin:0;min-width:0}
.engagement-picker legend{font-size:16px;font-weight:600;padding:0;margin-bottom:25px}
.engagement-picker label{display:flex;position:relative;align-items:center;gap:14px;border-top:1px solid var(--line);padding:23px 18px;cursor:pointer}
.engagement-picker label:last-child{border-bottom:1px solid var(--line)}
.engagement-picker input{accent-color:var(--purple);width:18px;height:18px;flex-shrink:0}
.engagement-picker label>span{display:flex;flex:1;gap:12px;justify-content:space-between;font-size:17px;font-weight:600}
.engagement-picker label:has(input:checked){background:#e3dbe8}
.engagement-picker b{font-weight:400;color:var(--purple)}
.engagement-results{background:#e9e2ed;padding:40px;min-width:0}
.engagement-results h3{font-size:32px;line-height:1.2}
.engagement-results p{color:#4e4255;font-size:16px;line-height:1.7}
.engagement-results .kicker{font-size:11px;color:var(--purple)}
.engagement-results article+article{border-top:1px solid #cbb9d2;padding-top:30px;margin-top:30px}
.engagement-results article[hidden]+article{border-top:0;padding-top:0;margin-top:0}
.engagement-results .engagement-price{font-size:42px;line-height:1.2;color:#663a76;letter-spacing:-.02em;font-weight:700;margin-block:28px}
.engagement-price small{font-size:13px;display:block;letter-spacing:0;font-weight:400;margin-bottom:10px}
.engagement-price>span{font-size:17px;letter-spacing:0;font-weight:400}
.cost-list article{display:grid;grid-template-columns:45px 1fr;gap:22px;border-top:1px solid var(--line);padding:26px 0}
.cost-list article>span{font-size:29px;line-height:1.2;color:var(--purple);font-weight:300}
.cost-list h3{font-size:24px}
.cost-list p{font-size:16px;color:#535257;margin:0}
.budget-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px;margin:35px 0 25px}
.budget-grid article{background:var(--paper);padding:26px;border-left:3px solid var(--purple)}
.budget-grid h3{font-size:22px}
.budget-grid p{font-size:15px;color:#535257;margin:0}
.motion-ready.is-visible{animation:carbon-enter .65s ease both}
@keyframes carbon-enter{from{opacity:.55;transform:translateY(18px)}to{opacity:1;transform:none}}
@media(max-width:1050px){
 .hero-grid,.page-technology .hero-grid{gap:40px;grid-template-columns:1.1fr 1fr}
 .hero h1{font-size:55px}
 .split{gap:40px}
 .buyer-cards article{padding:26px}
 .buyer-cards h3{font-size:24px}
 .work-story{gap:35px}
 .journey{gap:45px}
 .journey-visual{max-width:330px}
 .account-person{font-size:11px;padding:13px}
 .person-two{right:0}
 .image-story>div{padding:30px}
 .stat-band{gap:25px;padding:30px}
 .crew-copy{padding:40px 30px}
 .question-grid h3{font-size:29px}
 .engagement-results{padding:30px}
 .rate-retainer strong{font-size:53px}
 .service-grid article:nth-child(3n+1){padding-left:28px}
 .service-grid article:nth-child(2n+1){padding-left:0}
}
@media(max-width:760px){
 .hero{padding-bottom:50px}
 .hero-grid,.page-technology .hero-grid{grid-template-columns:1fr;gap:38px}
 .hero h1{font-size:clamp(40px,10vw,64px)}
 .hero h1 .hero-topic{font-size:10px;line-height:1.65;margin-bottom:22px}
 .hero .subhead{font-size:19px}
 .hero .intro{font-size:16px}
 .hero-media{width:100%;max-width:540px}
 .photo-art{padding:12px 0 0 10px}
 .photo-frame:before{inset:-12px 12px 12px -12px}
 .hero-media img{max-height:none}
 .hero-note{font-size:12px;margin-top:18px}
 .hero-media figcaption{padding:16px;font-size:9px}
 .client-strip{padding:24px 0}
 .client-strip .wrap{display:grid;grid-template-columns:repeat(3,1fr);gap:20px}
 .client-strip p{grid-column:1/-1;font-size:11px}
 .client-strip p br{display:none}
 .client-strip img{width:100%;max-width:140px;height:34px}
 .client-strip a{min-width:0}
 .answer .wrap{grid-template-columns:1fr;gap:15px}
 .answer p{font-size:17px}
 .section{padding:64px 0}
 .buyer-cards{grid-template-columns:1fr;gap:16px;margin-top:30px}
 .buyer-cards article{padding:28px}
 .buyer-symbol{font-size:45px;margin:22px 0}
 .buyer-cards h3{font-size:27px}
 .service-grid article,.service-grid article:nth-child(3n+1){padding:25px 0}
 .service-grid article:hover{background:transparent}
 .service-number{font-size:35px;margin-bottom:18px}
 .work-story{grid-template-columns:1fr;gap:30px;margin-top:30px}
 .work-story-copy h3{font-size:28px}
 .work-story-copy p{font-size:16px}
 .ufp-art{padding:25px 20px 0}
 .art-label{font-size:10px;padding-block:20px}
 .image-story{grid-template-columns:1fr;margin-top:36px}
 .image-story>img{aspect-ratio:3/2}
 .image-story>div{padding:30px 25px}
 .image-story h3{font-size:32px}
 .crew-band{grid-template-columns:1fr}
 .crew-image{min-height:0}
 .crew-image img{aspect-ratio:16/10}
 .crew-copy{padding:42px 20px}
 .crew-copy h2{font-size:clamp(34px,8vw,45px)}
 .crew-copy p{font-size:16px}
 .related-grid{gap:32px}
 .related-image{aspect-ratio:16/9;margin-bottom:18px}
 .account-art{min-height:400px;max-width:450px;margin-inline:auto}
 .account-core{width:195px;height:195px}
 .account-core strong{font-size:32px}
 .account-person{font-size:11px;padding:12px 14px}
 .person-one{top:25px;left:5px}
 .person-two{top:135px;right:0}
 .person-three{bottom:55px;left:0}
 .account-art figcaption{font-size:9px}
 .journey{grid-template-columns:1fr;gap:26px;margin-top:22px}
 .journey-visual{max-width:300px;width:85%;margin:auto}
 .journey-center strong{font-size:37px}
 .journey-node{font-size:11px;padding:9px 14px}
 .journey-stops summary{font-size:19px}
 .journey-stops details>div{padding-left:0}
 .stat-band{grid-template-columns:1fr 1fr;gap:24px;padding:28px 22px}
 .stat-band p{grid-column:1/-1}
 .stat-band strong{font-size:clamp(32px,8vw,48px)}
 .stat-band span{font-size:12px}
 .campaign-gallery{grid-template-columns:1fr;gap:16px;margin-block:30px}
 .campaign-gallery img{height:auto}
 .proof-story h3{font-size:25px}
 .proof-story p{font-size:16px}
 .question-grid{grid-template-columns:1fr;gap:18px}
 .question-grid article{padding:30px 25px}
 .question-grid h3{font-size:29px}
 .question-mark{font-size:65px;right:18px;top:22px}
 .check-row strong{font-size:16px}
 .research-band{padding:55px 0}
 .research-band .wrap{grid-template-columns:1fr;gap:38px}
 .research-number strong{font-size:115px}
 .research-band h2{font-size:34px}
 .hero-rate{padding:28px 24px}
 .rate-retainer strong{font-size:clamp(42px,11vw,65px)}
 .rate-retainer small{font-size:15px}
 .rate-project strong{font-size:30px}
 .engagement-picker{grid-template-columns:1fr;gap:25px}
 .engagement-results{padding:30px 24px}
 .engagement-results h3{font-size:28px}
 .engagement-results .engagement-price{font-size:36px}
 .engagement-picker label{padding:20px 12px}
 .engagement-picker label>span{font-size:16px}
 .budget-grid{grid-template-columns:1fr;gap:15px}
 .cost-list article{grid-template-columns:35px 1fr;gap:16px}
 .cost-list h3{font-size:22px}
 .cta .button{max-width:100%}
}
/* Keep landing-page eyebrow copy readable at every breakpoint. */
.landing-page .kicker,
.landing-page .hero h1 .hero-topic,
.landing-page .answer h2,
.landing-page .art-label,
.landing-page .related-card>span{font-size:18px;line-height:1.5;letter-spacing:.1em}
@media(prefers-reduced-motion:reduce){
 .motion-ready.is-visible{animation:none}
 .button:hover,.client-strip a:hover img,.image-story:hover>img,.related-card:hover img{transform:none}
}
@media print{
 .client-strip,.account-art,.hero-rate,.reading-progress,.related-section,.crew-band,.journey-visual,.reset-checklist{display:none!important}
 .plum,.research-band,.stat-band,.engagement-results,.check-row:has(input:checked){background:#fff!important;color:#000!important}
 .engagement-results [hidden]{display:block!important}
 .engagement-picker,.work-story,.research-band .wrap{display:block}
 .journey-stops details>div{display:block}
 .hero h1 .hero-topic{color:#000}
 .plum p,.plum a,.plum .kicker,.research-band p,.research-band a,.research-band h2{color:#000!important}
 .motion-ready.is-visible{animation:none}
 .question-grid{grid-template-columns:1fr 1fr}
 .check-row,.budget-grid article,.question-grid article{break-inside:avoid}
}