sustainable beauty standing out in a cluttered market

Digital Media

Full strategic planning and cross-promotional execution across paid social, programmatic, Amazon and email channels in conjuncture with monthly content calendars, holiday campaigns and events.

E-Commerce + Web Development

Build and optimization of the brand's website content, page organization, SEO, cart and checkout process for both desktop and mobile UX/IA to track user flow, drop off, conversion and build custom audiences for remarketing.

Creative

Custom-built omni-channel templates, landing pages, Amazon storefronts, videos, gifs that reflect the Erbaviva look and feel seamlessly.

Campaign Strategy

Omni-channel approach across both digital channels and brick & mortar,  focused on brand-awareness, new customer acquisition and conversion.

600%

Total Digital ROAS

68%

Increase in Total Sales Revenue

930%

Total Amazon ROAS

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Erbaviva

Erbaviva is a luxury beauty brand that makes organic skincare products primarily focused on mamas and babies. Their challenge was separating themselves as truly natural at the cluttered “digital beauty counter” amongst all of the organically labeled products.

Carbon helped Erbaviva achieve greater than 600% ROAS across their digital ecosystem through increasing the value of their existing customer base, as well as new customer acquisition across their entire digital ecosystem including their e-commerce website and Amazon.

We achieved this through everything from turning Black Friday Green via an ownable Green Friday seasonal promotion, creation of a beautiful shoppable Amazon storefront, a robust email marketing strategy, SEO and website management, as well as digital media including PPC, paid social, and programmatic.

WorkDigital Media, Campaign Strategy, E-Commerce, Creative, Web Development, Amazon, Measurement & Analytics