ACQUISITION BRAND DECISION WORKSHEET
Carbon | explorecarbon.com

Brand / business:
What customers know it for:
Who chooses it and why:
Overlap with other brands:
Evidence of recognition / trust:
Operational changes actually ready:
Options: retain / endorse / consolidate / retire
Recommended role and rationale:
Risks for existing customers:
What must remain recognizable:
Customer explanation:
Website / URL / document changes:
Owner and dependencies:
Transition milestones:
Evidence that would change the decision: