B2B BUYING COMMITTEE WORKSHEET
Carbon | explorecarbon.com

Account or audience:
Purchase / decision being mapped:
What starts the search:

Repeat for each role:
Role in the decision:
Person or title (if known):
Question they need answered:
What success means to them:
What could make them object:
Evidence they need:
How they influence the decision:
Current source of knowledge:
Known fact or assumption:
Question to validate:
Content / conversation that would help:
Owner and next step:

Missing perspectives:
How the roles interact:
Final approval process (confirmed or assumed):
Date reviewed: