B2B MARKETING BUDGET WORKSHEET
Carbon | explorecarbon.com

Business goal:
Priority audience:
Problem to solve first:
Evidence for that choice:
Total budget available:
Timing:

For each item enter planned amount, owner, quote/assumption source and approval status.
Research and strategy:
Creative and content:
Photography / video / other production:
Website / landing page work:
Paid media spend:
Platforms and tools:
Sales enablement and follow-up:
Measurement and reporting:
Internal team time / capacity:
Contingency (if approved):

Known exclusions:
Dependencies:
What we will defer:
Measures and review date:

Carbon works on a retainer or project basis. Retainers start as low as $5,000/month. Projects receive a custom quote based on needs and timing. This blank planning worksheet is not a quote or statement of inclusions.