CUSTOMER RESEARCH METHOD DECISION BRIEF
Carbon | explorecarbon.com

Decision we need to make:
What we know:
What we assume:
Question that would change the decision:
Who can answer it from experience:
Groups missing from our current customer list:
Need: exploration / measurement / both
Initial method and rationale:
Recruitment approach and exclusions:
Draft interview prompts:
Survey topics only after exploration:
Questionnaire pretest plan:
What the study can and cannot establish:
How findings will be used:
Owner / review date: