MEDICAL-DEVICE MARKETING PLANNING BRIEF
Carbon | explorecarbon.com

Device / offering:
Intended use and current market status (verified by responsible team):
Audience and buying situation:
What we need the audience to understand or do:
Alternatives, including current workflow:
Positioning hypothesis:
Claim | Evidence | Scope / limitations | Reviewer | Approved wording:
User questions:
Clinical questions:
Procurement / economic questions:
IT / operational questions:
Channels and next actions:
Primary conversion and qualification definition:
Review owner / date:
Open assumptions to validate: