Research & Analytics

More than just kinda-get-to-know-ya research

We're in the business of trying to get people to do something. Buy something. See something. Understand something. But first, we have to know them better than we know our own parents. We use traditional research methodologies, like focus groups, online surveys, and interviews, as well as non-traditional methodologies like at home discussions, retail shop-alongs, and video testimonials to get to the core of this understanding. It helps that everyone on our team is a brand strategist and moderator trained - this way nothing gets lost in translation from consumer to brief.

Research & Analytics Capabilities:

  • Quantitative and Qualitative Research
  • Concept & Product Testing
  • Exploratory Research
  • Ethnographic Studies
  • Brand Health Tracking
  • Campaign Efficacy Measurement
  • Attribution Modeling
  • Custom Report & Dashboard Creation
  • Behavioral Economics
  • Artificial Intelligence
  • Predictive Modeling

Exploring the knowns and unknowns of your brand

Take one small step for mankind and one giant leap for your brand.

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We’ve got data for days

We also have deep analytics capabilities that can help measure and optimize your marketing performance by moving from a place of historical data to one that uses predictive modeling and artificial intelligence to help forecast future performance. Like HAL9000 from 2001: A Space Odyssey, the model always grows smarter. We still think you need human insight to parse the data, and our model hasn’t yet said, “I’m afraid I can’t do that.” Yet.

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We are a full-service digital and brand strategy agency. We help businesses grow through strategic branding, web design, and digital marketing.