Manufacturing
Manufacturing marketing strategy: where should the next dollar go?
A practical way to prioritize manufacturing marketing investment across awareness, websites, content and demand—with a decision worksheet.
Yesterday's Approach is not Working
An explosion of culture, data, and technology has fundamentally changed business today.
We fuse these elements to create bonds between brands and people.
We’re
Carbon.
A brand strategy and digital marketing agency just north of Boston, Massachusetts.
We bring research, creative, website, social media, paid search, paid media and more together to help brands grow. We have Boston-area roots, but global reach.
Carbon Theory
Our strategic approach to solving complex challenges, rooted in the belief that by identifying the universal connectors between people and brands, we can free untapped potential. We do this through fusing cultural trends, data patterns, and technology into a singular point of clarity to drive greater business outcomes.
Our Composition
Research, brand strategy, creative and digital marketing. We bring the right mix together to help your business get noticed, connect with customers and grow.
Our Belief
We hold a steadfast belief that platforms and silos don't create great work, teams do. Whether it is one channel, or your entire brand ecosystem, we mix specialized skillsets and form the best team to transform your business. There is nothing artificial about our intelligence, although we do use a robot or two as part of our team.
Carbon Copy
Our hypotheses, beliefs, insights, hopes, dreams, and most importantly,
where we gratuitously drive our own brand authority for organic search. If
you sign up, we promise not to spam you, and we will definitely not
capture your device ID and target you across the world wide web.
(Thanks GDPR).
Buyer research
Why satisfied B2B customers still replace their partners
Carbon’s 2026 buyer research shows satisfaction and partner reconsideration can coexist. Explore what the findings mean for B2B relationships and marketing.
Websites
The B2B website redesign checklist: questions to answer before design starts
Use this practical checklist to plan buyer journeys, content, redirects, forms and measurement before a B2B website redesign. Includes an editable version.