Exeter Hospital and its affiliate Core Physicians provide exceptional healthcare services to improve the health of the New England community. Historically focusing on traditional advertising and community relations, Exeter Hospital came to Carbon to refine the digital brand experience and run its first ever digital advertising campaign.
Carbon led the development of campaigns for the Oncology and Sports Medicine divisions, using a data first approach to target potential patients with messaging dependent upon a number of factors to ensure relevance of message. Featuring aspirational awareness messaging, a focus on lifestyle activities, and for Oncology, promoting world class treatment options, close to home in partnership with Massachusetts General Hospital.
As the healthcare industry continues to involve, at a pace similar to digital advertising, Carbon has navigated Exeter Hospital through a digital transformation and delivered continual business performance outpacing the competition.