Brite Nites is a specialty lighting business that believes that professional lighting installations can transform your home or business. They had a challenger level budget and were struggling with thinking big about their brand and opportunities.
Carbon helped them expand their audience and develop a long-term creative strategy for their brand which translated into core messaging, UX, design, and a fully developed website.
At the core of the strategy was to move the brand from a holiday lighting business to one that is focused on the creativity of lighting design and how it can impact your experiences and create memorable moments year-round.
The brand positioning and messaging needed to create an emotional connection while being clear about the offer. It wasn't just premium lighting, it was customized, creative lighting designed to illuminate your surroundings & your senses, every day.
Carbon leveraged the talent and imaginative spirit Brite Nites brought to every project to create the new brand tagline: “Lights. Create. Magic”, and elevated the overall brand narrative to communicate the Brite Nites promise of creating transformative and immersive illumination.
Our goal of the brand refresh was to develop a modern, sophisticated design that immersed users in the dazzling portfolio of the Brite Nites lighting displays. We've inspired a natural sense of wonder and joy through a highly visual experience that encourages users to continue exploring and learn more about the detailed process behind these one-of-a-kind illuminated installations. See for yourself. Together, we made it brilliant!