Valencell, Inc. is a well-renowned pioneer of digital health solutions, most notably for their patented biometric sensor technology and heart rate monitoring inventions that are incorporated into millions of popular wearable devices. With success as a B2B innovator, backed by proprietary algorithms and clinical validation, the company has built on this proven technology to create their own products..
With the anticipated launch of their inaugural consumer product, a cuffless fingertipTM blood pressure monitor with a companion app, Valencell wanted to reinvent something else: their brand. They called on Carbon for new brand messaging, logo mark, corporate brand aesthetic, corporate website, and other various materials as they shifted from licensed technology focused on B2B audiences to a consumer facing brand.
Approach: Uncuffing the Brand Building a solid foundation for Valencell began with establishing a corporate presence that didn’t feel so corporate. Carbon implemented each stage of this process from logo to launch, making strategic creative decisions that would position Valencell for success in their future endeavors. This included:
- Logo and brand aesthetic that gave a nod to their history but moved forward to a positive, solutions-oriented future, all while standing out in the health and wellness space.
- Brand tagline and messaging that opened up the conversation about hypertension, and explained the technology in an empowering and simplistic way.
- An easy-to-navigate corporate website that felt human and personal, while touting clinical validation and positioning the brand for B2C success.
Capturing the Hearts of Consumers Carbon is currently working in collaboration with Valencell, in anticipation of FDA approval, to launch their consumer brand ValencellHealth® with a new e-commerce website.