Media
Emerging Social Platforms
As we enter the new year, we’re keeping an eye on some of the latest social media platforms.
Carbon Copy
Carbon is the most present element on the planet and a core component of all living things. It is all around us. So are these blog posts.
Carbon Culture
New Year. Same Great Carbon.
Allow us to re-introduce ourselves.
Media
Decoding Digital - Ranking 2024’s Marketing Trends
2024 was a year of gigantic changes in the digital world. Many platforms changed or grew right under our noses, and the impact of new tech have shifted the way we think of media strategy and execution. Here are the biggest digital trends we saw this year.
Carbon Culture
2024 Holiday Party
Our 2024 company holiday party was one for the books - high stakes, high spirits and holiday cheer.
Media
Sleighing the Season: How We Crushed Cyber Week with Smart Strategies and Festive Flair
Using our Sleigh the Season Whitepaper as a playbook, we didn’t just navigate the season—we crushed it. Our strategy proved that success comes down to preparation, adaptability, & the right tools. We’re excited to share tactics that drove results.
Media
Brand and Demand Working Hand in Hand
The days of relying solely on performance marketing for quick wins are fading. Stricter privacy laws, rising competition, and higher costs mean that the marketing landscape has shifted—leaving brands to reconsider their strategies.
Media
The Evolution of Basketball – from Streets to Screens
A dribble down memory lane for March Madness.
Technology
The Changing Role of AI in SEO
Google’s latest update could have major implications for your SEO rankings depending upon how you are producing content today.
Technology
Google & Yahoo's new email policy
It’s that time of the year: a policy change by Google & Yahoo that could throw your entire business and marketing strategy out the window.
Media
Is Threads the New Twitter (or now the new "X")
Threads, the new Twitter-like app from Meta, launched on July 5th, and we’ve spent the last few weeks trying out the flashy new platform.
Carbon Culture
Santa is Real and I Can Prove It
Hi, my name is Elfie. I’m the Chief Elferating Officer (CEO). I bring gifts, and cheerful announcements to the Carbon Crew and clients.
Media
Our New Facebook Flex: Carbon Is One Of The First Meta Certified Agencies
We’re proud to announce that Carbon is one of the very first Meta Certified agencies!
Analytics
Recipes for Success in a Cookie-less World
As marketers we face the impending extinction of cookies in the Google ecosystem in the second half of 2024.
Carbon Culture
May The Fourth Awakens
A long time ago in a galaxy far, far away one rogue advertising agency dominated all the top awards at Cannesto Bight every year
Analytics
The Fallout of Apple’s iOS 14
Remember the days when “protecting one’s privacy” simply meant lowering the shades in your house, or shredding paper documents?
Media
Digital Marketing During Coronavirus
How COVID-19 is affecting the digital landscape + how your brand should react.
Technology
Digital Accessibility Made Accessible
Domino’s, Amazon, and Warby Parker. These are a few of our favorite brands…that have been sued for noncompliance with web accessibility standards.
Analytics
The W’s and H’s of CCPA
CCPA is affecting millions of companies that may already be in violation of compliance without their knowledge.
Media
The state of media
Sometimes it feels like the media landscape is ever changing
Media
Understanding Innovation @ Adobe Max 2018
MAX wrapped up last week in Las Vegas and since I've been back in the office, I've been thinking a lot of innovation.
Media
3 brands who mastered the art of storytelling
No matter who you are, where you’re from or what age you are, everyone likes a good story.
Media
Four ways brands create faithful followings
How is it that some brands create such faithful followings? How did La Croix fizzle its way to the top ranked sparkling water brand?
Media
The power of social media
The most successful brands have been able to use their social platforms to gain loyal followers, communicate with their customers and be a part of their daily lives.
Carbon Culture
Carbon Hires a CPO
Carbon announces Steve McCall as CPO (Chief Pizza Officer). Steve will also lead all client relationships as a Partner.
Carbon Culture
Cocktails & conversations w/ Nikki Raffenetti
On November 14, 2017 Nikki Raffanetti was the featured speaker at the series launch of 28 Carrots' "Cocktails & Conversations."
Carbon Culture
Carbon & the 40 under 40
One of Carbon’s founding partners, Jason Rivera, was recently honored at the Newburyport Chamber of Commerce 40 Under 40 Awards Night.
Analytics
Why we love analytics (and you should, too)
Data is everywhere. The influx of information is constant.