Deep Ocean Apparel makes high-quality clothing that allows consumers to pursue their obsessions in fishing, hunting, paddle boarding, surfing, biking, or any other sport for that matter.
The category and purchase decision for this type of apparel are all about the lifestyle enthusiast who aims to work hard and play even harder. The Deep team had been developing new products, managing their website, tracking inventory, executing photo shoots, and developing content for social with a small team trying to do it all.
Knowing they did not have a large budget and needed to get into the market quickly, we identified their core challenges in generating revenue and found ways to set them up for success just before their busiest time of the year.
We elevated the brand by identifying their core demographic, developing a creative direction that included a lifestyle focus and developed a responsive, newly designed, ecomm website within the first four weeks of signing.