Luzern Labs is a premium skincare brand that focuses on clean beauty, combining natural ingredients with pharmaceutical-grade actives to deliver high-tech, results-driven products. Their offerings include a variety of skincare solutions such as serums, cleansers, moisturizers, and masks, all designed to address different skin concerns like dehydration, dullness, redness, and dark spots.
Carbon worked with Luzern to develop an integrated media strategy focused on raising awareness, driving revenue and growing its customer base. This encompasses paid search, paid social media, email, affiliate marketing and website enhancements that were all focused on capturing new customers and moving them efficiently through the conversion process.
Our efforts resulted in double-digit, year over year growth in revenue and significant growth in new customers. Growing their new customer base not only resulted in short-term revenue growth, but also resulted in long-term profitability based on improving repeat purchase rates. This was all made transparent through Carbon’s commitment to deep analysis of the business, media ecosystem and customer behavior.
Our key successes included:
- 63% increase in conversion rate
- 11% increase in average order value
- 40% increase in return on ad spend
The deployment of Carbon Theory, Carbon’s integrated media strategy development process, was integral in exploring all opportunities for the brand while uncovering immediate growth opportunities in paid search and paid social media. Carbon was able to set Luzern on a path to success for bringing its line of premium products to a whole new group of customers, while reaping the financial benefits of sustained growth.