Nourish Snacks is a new consumer packaged goods brand created by Joy Bauer, a celebrity nutritionist, and one of the nation’s leading health authorities. Joy created Nourish to provide snacks that deliver on sound nutrition and deliciousness. At launch, Nourish needed a brand storyline and content strategy to help snackers everywhere satisfy their cravings with nutrient rich ingredients that taste super delicious. Carbon developed a brand video, as well as a social strategy and content centered around the authenticity of the product, “Real snacks. For real life. That taste real good.”
Through audience and channel strategy, as well as curated, always on, and on demand content, we are helping to make the healthy choice the easy choice at snack time, and helping to grow the brand through driving engagement, as well as digital and traditional commerce.