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Unwanted, Unhappy Insects
CPC's 3x better than industry average
CPCs 50% lower than company benchmarks
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Thermacell offers a new solution to old problems - keeping your family safe from mosquitoes and ticks. Instead of slathering yourself in questionably carcinogenic DEET, using wasteful propane-powered traps, or lighting useless citronella candles, Thermacell offers a solution based on synthetic compounds that mimic natural bug repellent properties of chrysanthemums and other plants. Thermacell repellents operate on butane cartridges or rechargeable batteries to disperse repellent in a 15 or 20-foot radius, sending mosquitoes and ticks away from you.

Carbon created and launched brand awareness and performance media campaigns for some of Thermacell’s top-selling products. Our approach included the following steps:

  1. Carbon Theory data deep-dive and opportunity discovery
  2. Cross-channel media and measurement plans
  3. Campaign launches, A/B/C tests, and weekly optimizations

Carbon also assisted in the launch of Thermacell LIV, a multi-repeller smart home solution to automatically protect large areas against mosquitoes. Building from Resonate data and other customer insights, Carbon developed a category creation launch strategy to bring LIV to market and led media strategy/planning across channels including:

  • Programmatic
  • Paid social
  • Search
  • Endemic websites and newsletters

Additionally, Carbon worked on the web development and user interface on Thermacell’s website in order to convert consumers down the sales funnel during their customer journey.


Launch strategy, creative, audience personas and journeys, media strategy planning, buying, and optimization, web user experience/development, CRM, direct mail, social, SEO, Amazon, Amazon DSP, creative assets for both U.S. and Canada.

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We are a full-service digital and brand strategy agency. We help businesses grow through strategic branding, web design, and digital marketing.