Creative

Creative development for print assets and digital campaigns, including focus group testing.

Photography

Capturing lifestyle imagery of doctors, patients and service centers.

Strategy

User personas, competitive audits and regional insights.

Digital Media

Paid Search, Programmatic Display, Retargeting, and Lookalike Modeling.

1.9X

Higher than Industry Average CTR

39X

Increase in Page Views for Related Services

2X

Increase in Online Appointments

For Sports Medicine, we featured aspirational awareness messaging centered on returning to form in sports that matched user interests.

And for lower funnel targeting, used ‘same day appointment’ to drive immediacy.

Partnership with Massachusetts General Hospital brings world class doctors closer to home, so we brought that message even closer, into user’s homes, computers and mobile devices.

Exeter Hospital

Exeter Hospital and its affiliate Core Physicians provide exceptional healthcare services to improve the health of the New England community. Historically focusing on traditional advertising and community relations, Exeter Hospital came to Carbon to refine the digital brand experience and run its first ever digital advertising campaign.

Carbon led the development of campaigns for the Oncology and Sports Medicine divisions, using a data first approach to target potential patients with messaging dependent upon a number of factors to ensure relevance of message. Featuring aspirational awareness messaging, a focus on lifestyle activities, and for Oncology, promoting world class treatment options, close to home in partnership with Massachusetts General Hospital.

As the healthcare industry continues to involve, at a pace similar to digital advertising, Carbon has navigated Exeter Hospital through a digital transformation and delivered continual business performance outpacing the competition.

WorkDigital Media, Strategy, Creative, Print, Photography