B2B marketing agency pricing, without the awkward part.
We work on a retainer or project basis. Retainers start as low as $5,000 a month. Projects are custom-quoted around what you need and when you need it. Let’s work out what makes sense for you.
Built around your needs and timing.
Carbon retainers start as low as $5,000 per month. Project pricing is a custom quote based on your needs and timing. We’ll define the work and final fee together, and clarify any media, production or technology costs in the proposal.
Two ways to get good work done
Project basis
A website, a research assignment, a new brand position or a campaign. A project can make sense when there’s a clear piece of work and a milestone to reach.
Custom quote
Priced around your needs and timing. We’ll agree on the deliverables and responsibilities before the work starts.
Tell us about the project ↗Retainer basis
For work that needs ongoing attention: campaigns, content, media or improvements that evolve as your business does.
Starting as low as$5,000/month
Your final fee depends on the scope we agree together. Let’s talk about the services and support your team needs.
Talk about a retainer ↗Start with a conversation
Tell us what’s getting in the way, where you want to go and what your team can already handle. We can help you work out what needs to happen first.
A defined project might be the starting point. Or it might make sense to build an ongoing program. The work should shape the arrangement.
Let’s figure it out together ↗What changes the price?
“A new website” can mean a lot of things. So can “a campaign.” Here’s what we talk through when we build a scope.
Do you have research, a clear position and creative assets? Or do we need to build those foundations?
A focused campaign and a full brand launch have different needs. Content, production, integrations and markets all affect the work.
Timing, approvals, your internal team and the people involved shape the plan. We’ll talk through those early.
Compare the whole picture
Ask every agency to spell out these costs. They may be bundled or separate; either way, you should know what you’re agreeing to.
The strategy, creative, delivery, management and reporting included in the scope.
What goes to platforms and publishers, plus any buying or management fees.
Photography, video, animation, events, outside talent and usage rights.
Platforms, hosting, software, integrations, data access and licensing.
Expert input, content, approvals and sales follow-up. Good work needs a partner on both sides.
Extra revisions, new deliverables, maintenance and what happens after launch.
These are questions to clarify in a proposal. Not every engagement involves every cost.
Use the agency-selection checklist too ↗
Good chemistry. Real people.
Our strategists, creatives, media specialists and technologists work together. And you work directly with the experienced people doing the work.
Get to know our agency model ↗Good questions. Clear answers.
A little clarity before the next conversation.
At Carbon, retainers start as low as $5,000 per month. Projects receive a custom quote based on your needs and timing. The scope determines the work and final fee, and the proposal should clarify any media, production or technology costs.
Our retainers start as low as $5,000 per month. We’ll work with you to define the services, deliverables and support you need, then agree on the final scope and fee.
We quote each project around your needs and timing. Tell us what you’re trying to achieve, what you already have and when it needs to happen. We’ll put a scope and quote around the work.
A clear description of the services, responsibilities, capacity or deliverables, reporting and approvals. It should also explain how changes are handled and whether media, production and platform costs are included or separate.
That needs to be clear in your agreement. Ad spend pays for placements; agency fees pay for the agreed work. Ask for both to be itemized, including any buying or management fees.
It depends on what you need. A project suits a defined piece of work or milestone. A retainer suits ongoing work and changing priorities. We can help you decide what fits your team.
Your goal, audience, timing, current challenge and budget context are a good start. It also helps to know what assets and data you have, and what your internal team can take on.
Keep exploring
How to choose a B2B marketing agency you’ll enjoy working with.
Get the right people talking about you.
Manufacturing marketing, with people at the center.
Create a reaction
A straightforward conversation about the work, the timing and the budget.