Can you solve
this problem?
Make processes, materials and applications easy to explore. Keep the technical detail that helps someone evaluate fit.
Manufacturing web design agencyYou make it.Make it matter.
A website that gets what you do. And helps buyers get it, too.
You can explain the process, the tolerances and the possibilities. Your website should make that expertise easier to find, understand and put to work.
What we do
Carbon designs and develops manufacturing and industrial websites around how buyers evaluate a supplier. We connect research, capability and application content, design, development and inquiry paths so engineers, procurement teams and business leaders can find the information they need.
Help people find their way in.
A capability list
is just the start.
A prospect may arrive with a material in mind, an application to solve or a production challenge they cannot quite name. Your website needs to meet them at those different starting points.
We help organize the site around buyer questions, then connect each path to relevant capabilities, evidence and people. That can mean clearer pages, a different navigation system or a full redesign, depending on what is getting in the way.
Can you solve
Can we count
on you?
Show the relevant experience, quality information and delivery considerations your team can support with evidence.
Why this
partner?
Connect the capability to the business challenge: development needs, scale, timing or reducing uncertainty.
Give every page a job.
From a question
to a conversation.
The first useful page is not always the homepage. Someone may find an application page through search or arrive directly at a capability from a sales email.
Each entry point should explain the fit, show something credible and make the next step clear. The example below shows one possible path, not a fixed sitemap.
- Arrive with a needApplication or industry
Recognize the problem you can help solve.
- Evaluate the fitCapability and evidence
Explore the process, relevant work and supporting detail.
- Start the right conversationA focused inquiry
Share the project with the team that can help.
Less telling. More showing.
Complex capabilities.
A clearer way through.
UFP MedTech: build around the buyer.
Carbon’s published UFP assignment began with customer and prospect research. Buyers cared about speed to market, cost and risk mitigation—and could be searching for a full-service partner, a particular stage of development or a specific material or process.
The website brought that breadth into focus with market-specific pages and inquiry forms, interactive content explaining points of difference, and evidence of the company’s experience. The brand and website were developed together.
Those are documented choices from the assignment. For your site, we work out which choices serve your buyers and your team.
Explore the UFP website and brand workKnow what you’re putting to work.
A clear scope.
A useful outcome.
A manufacturing website project can connect strategy, content, design and development. We define which parts Carbon owns, what your team provides and what needs to be ready for launch.
Buyer and content planning
Audience priorities, a review of existing pages, a proposed sitemap and a plan for capability, application and market content.
Design and development
Page designs and reusable layouts for the agreed content, with CMS and integration requirements defined in the scope.
Migration and launch
A URL and redirect plan, agreed content migration, mobile and accessibility checks, and validation of the inquiry paths.
Measurement and handoff
Defined conversion actions, analytics responsibilities and a plan for the people who maintain the site after launch.
Bring the starting point.
Bring your existing website, priority capabilities, the questions sales hears most often and the deadline behind the project. Tell us who owns technical content and which systems the website needs to work with.
A project or a partnership.
Carbon works on a project or retainer basis. Projects receive a custom quote based on your needs and timing. Retainers start as low as $5,000/month. We agree on the work and final fee together; your proposal clarifies deliverables, responsibilities and any production, media or technology costs.
Explore pricing and engagement optionsThe website is part of the business.
Build on a
clearer story.
If the positioning or message needs work, we can connect the site to brand messaging and buyer research. If acquired businesses are difficult to navigate, brand architecture can help clarify the relationships first.
For campaigns and ongoing activity beyond the site, explore manufacturing marketing. Our broader B2B website design service covers other complex businesses.
Good chemistry. Real people.
The greatest
crew around.
Researchers, strategists, creatives and technologists. Different perspectives, working together on the same business problem.
Meet CarbonPut the thinking to work
A useful place to start.
What changes the cost of a B2B website redesign?
Compare website redesign proposals by the work behind the number: research, content, design, integrations and migration. Includes an editable scope worksheet.
What belongs on a manufacturing website—and what gets in the buyer’s way?
Plan a manufacturing website around applications, capabilities, technical proof and buyer questions. See a practical page map and the UFP example.
The B2B website redesign checklist: questions to answer before design starts
Use this practical checklist to plan buyer journeys, content, redirects, forms and measurement before a B2B website redesign. Includes an editable version.
How to preserve SEO during a B2B website migration
Plan a B2B website migration with a worked URL map, redirect examples and practical launch checks that protect useful content, search signals and inquiry paths.
Good questions. Clear answers.
Before we get to work.
Here’s how we think about the work.
How is a manufacturing website different from a general business website?
Manufacturing buyers often need to evaluate applications, materials, processes and supplier experience before making contact. The website needs clear routes into that detail, with evidence and inquiry options relevant to different buying roles.
Can you redesign our site without replacing every page?
Yes. We review what is useful, what is missing and what is difficult to maintain. The scope can preserve valuable content and URLs while improving the structure, design or specific page types.
Can you help write technical website content?
Yes. We work with subject-matter experts to organize and explain the information buyers need. Your team verifies technical claims, specifications and any confidential material before publication.
How do you handle SEO during a redesign?
We review existing URLs and available search data, plan page relationships and redirects, and check metadata, internal links, crawlability and forms before launch. A migration can affect search performance, so post-launch checks belong in the plan too.
Will the website connect to our CRM or other systems?
We review the required systems, access, data and workflows during scoping. The proposal defines the integrations and responsibilities; we do not assume a particular platform or integration is included.
What does a manufacturing website cost?
Carbon works on a project or retainer basis. Projects receive a custom quote based on your needs and timing. Retainers start as low as $5,000/month. We agree on the work and final fee together; your proposal clarifies deliverables, responsibilities and any production, media or technology costs.
How long does the project take?
The schedule depends on the size of the site, content readiness, technical requirements and approvals. We agree on milestones around your needs and timing when we define the scope.
Keep exploring
Make the next connection.
Manufacturing & industrial marketing
Manufacturing marketing, with people at the center.
B2B website design
Make your website part of the sales conversation.
Agency pricing & engagement models
B2B marketing agency pricing, without the awkward part.
Create a reaction
Make your next website work harder.
Bring the complex capabilities. We’ll help people find the reason to choose them.