Know what a useful search looks like.
Shape keyword themes around customer needs, applications and buying tasks. Review search terms and exclusions with the people who know your business.
B2B PPC & paid search agencyThe right search.A better conversation.
Paid search built around the business you want.
A form fill is a starting point. We help connect what people search for, what they find on your website and what happens when sales picks up the conversation.
What we do
Carbon is a B2B PPC agency connecting paid-search strategy, campaign management, landing-page thinking and lead measurement. We help technical and complex businesses reach people with relevant needs, then work with your team to understand the quality of the inquiries.
Start with intent. Follow through.
Make the click
count for something.
The buyer looking for a manufacturing partner is on a different mission from the person researching a homework assignment. We start with your capabilities, your customer and the business you can actually serve.
Give the search a useful answer.
Connect the ad to a focused landing page: a clear offer, relevant evidence and a next step that makes sense. Make it easy to assess fit before asking someone to get in touch.
Find out what happened next.
Agree on valid inquiries, qualified leads and opportunities. Plan the CRM handoff and available measurement with your team so form volume does not become the whole story.
A focused part of a connected program.
Sometimes the answer
starts before the ad.
Paid search can help when buyers are already looking for a problem, capability or partner. If the offer is unclear, the landing page leaves questions unanswered or sales cannot follow up, those issues need attention too.
We can work on a focused paid-search assignment or connect it to B2B demand generation, account-based marketing and a more useful B2B website. The broader paid-media capability covers other channels and audiences.
For manufacturers, fit can depend on processes, materials, applications and the scale of work. A useful campaign should reflect those distinctions. Our manufacturing keyword exercise shows the decisions we would work through with your team.
UFP Technologies / Research, brand and media
A clearer story.
A more relevant search.
Paid search had a job in the bigger picture.
Carbon’s UFP assignment connected customer research, positioning, a new website and a full-funnel media strategy. Paid search served as an ongoing channel for people showing relevant intent; ABM focused on priority accounts.
The published case reports year-over-year growth in paid-search impressions, clicks and qualified leads. It does not provide numeric paid-search totals or a cost per lead, so we do not turn it into a performance promise.
Explore the UFP assignmentGood work starts with a clear scope.
What are we
building together?
The right starting point depends on what is already in place. We agree on the work, the campaign responsibilities and the measures before launch. These are possible workstreams, not a standard bundle.
| The work | What you can put to use |
|---|---|
| Campaign planning | Audience and capability brief, keyword themes, exclusions and the role of paid search in the wider program. |
| Campaign and creative development | Campaign structure, ad copy and a landing-page brief tied to the buyer’s task. |
| Measurement planning | Conversion definitions, reporting needs and a plan for connecting available CRM outcomes to campaigns. |
| Ongoing optimization | Search-term and performance reviews, documented tests and changes informed by lead quality. |
Bring us the starting point.
Share your current website, priority services, target markets, available campaign history and how inquiries reach sales. Tell us what is working, what is not and what your team can own.
A project or a partnership.
We work on a project or retainer basis. Projects receive a custom quote based on your needs and timing. Retainers start as low as $5,000/month; the agreed scope determines the final fee. Your proposal will clarify deliverables, responsibilities and any media, production or technology costs.
Explore pricing and engagement options
Good chemistry. Real people.
The greatest
crew around.
Strategists, creatives, media specialists and technologists, working together on your business. You work directly with the people doing the work.
Meet CarbonPut the thinking to work
A useful place to start.
PPC for manufacturers: which searches signal a potential customer?
Work through a manufacturing keyword example to separate supplier intent from research, jobs and irrelevant demand—and connect the right searches to the right page.
B2B paid search: what happens after someone fills out the form?
Follow an illustrative paid-search campaign from form submissions to qualified leads, sales follow-up and opportunities—with a measurement worksheet.
ABM metrics that matter from first engagement to sales conversation
Build an ABM scorecard with defined account coverage, engagement, meetings and opportunities. Includes an editable measurement worksheet.
Good questions. Clear answers.
Before we get to work.
Here’s how we think about the work.
Do you work with manufacturing and technical companies?
Yes. Our UFP Technologies work includes paid search within a broader research, brand, website and media assignment. We shape search activity around the capabilities, applications and customers a business can serve.
Can you work with an existing website or campaign?
Yes. We start by reviewing what is there and what needs to change. That can lead to focused improvements or a broader scope; a complete rebuild is not assumed.
How do you measure B2B PPC performance?
We agree on the available measures with your team. Clicks and form submissions are useful operational signals, but valid inquiries, qualified leads and sales opportunities need separate definitions and follow-up. CRM access and measurement capabilities affect what can be connected.
How much do your PPC services cost?
We work on a project or retainer basis. Projects receive a custom quote based on your needs and timing. Retainers start as low as $5,000/month; the agreed scope determines the final fee. Your proposal will clarify deliverables, responsibilities and any media, production or technology costs.
Is ad spend included in the retainer?
The proposal will specify how agency fees, media spend and any production or technology costs are handled. The published starting retainer is not an all-in advertising budget or a promise of a particular package.
Do you guarantee leads or rankings?
No. Results depend on the market, offer, budget, competition, website and follow-up. PPC buys advertising placements; it does not buy better organic search rankings. We agree on a plan and evaluate what the evidence shows.
Keep exploring
Make the next connection.
Manufacturing & industrial marketing
Manufacturing marketing, with people at the center.
B2B demand generation
Connect the work that creates a useful sales conversation.
Agency pricing & engagement models
B2B marketing agency pricing, without the awkward part.
Create a reaction
Let’s talk about the business you want.
Bring the campaign, the questions or the brief. We’ll help find the useful next step.